About illumin.
illumin is your trusted partner in taking control of your spending—once and for all. Our mission is to help you break free from the relentless cycle of overspending that throws your finances off track, so you can build lasting stability and watch your savings grow. Through our proprietary communication system and progress-driven insights dashboard, illumin provides real-time financial awareness, guidance, and accountability.
We don’t just help you cut bad spending habits—we equip you with personalized advice, tailored goals, and one-on-one coaching to walk side by side with you through your financial journey. Our powerful mindful spending tools are designed to teach you self control when temptations arise, giving you the confidence to stay on track. Using psychology and emotional intelligence, illumin helps rewire the way you think about money, replacing impulse with intention.
As you grow financially, illumin grows with you—unlocking deeper insights and even more tailored support. No other platform knows you like we do. We’re here to walk with you every step of the way as you build a brighter, more secure financial future.
OUR TEAM, YOUR COACHES
anna.
(product)
josh.
(tech)
sean.
(marketing)
OUR STORY
illumin started as a spontaneous idea in a casual pitch competition that our friend was hosting. Our team was randomly put together, but our diverse backgrounds ended up complementing each other perfectly. From the start, we focused on identifying real pain points we all experience in our daily lives, searching for an idea that truly resonated.
Two of us immediately gravitated toward the financial space—because let’s be honest, overspending and feeling out of control with money is something almost everyone struggles with. We spent three months developing the idea, refining it into something tangible, and when we finally pitched it at the competition, we won. The response from the judges was overwhelmingly positive, which made us realize we had something special on our hands.
Initially, it was just supposed to be a fun project, nothing more. But after the competition, we knew we couldn’t just walk away from it. So, since October, we’ve been building illumin into a platform we believe is truly revolutionary. It’s already changed our own lives—helping us spend more intentionally, feel less financial stress, and actually enjoy thinking about money instead of dreading it.
Now, we’re on a mission to bring this to everyone. We believe illumin will transform the way people manage their finances, giving them peace of mind and control over their money in a way that’s never been done before.
- Anna, Josh, and Sean