Spending less is hard.
makes it fun.
The platform built for anyone who wants to spend less money.
Challenge time: Amazon Assassin
—keep your Amazon spending under $100 this month. You in?
1:30 PM
👛Betsy, your spending is above baseline levels and it's only Tuesday. How about a no spend day today and tomorrow to reset?
11:00 AM
🤔Things haven't gone to plan the last few weeks — and that's okay. We bumped up your goal to make space for a comeback.
🎯 New Spending Goal: $350
6:30 PM
No budgets, no spreadsheets. Just powerful interactions that help you change your habits, one day at a time.
Spender, know thyself.
Take our 1-minute quiz to find out your spending personality.
We track. You grow.
💰 75% decrease in spending
💵 $400 average weekly savings
🔥 264 day streak
🏅 14 challenges completed
helps you
Spend Less and Save More
illumin tracks your spending for you and keeps you accountable so you can make smarter decisions and save effortlessly.
Develop Better Habits
illumin keeps you motivated with streaks, personal challenges, and bite-sized insights that boost financial and self-awareness—so better money habits actually stick.
Reduce Financial Stress
illumin guides you to financial wellbeing, giving you confidence and peace of mind about your money.
Stay Accountable
In the illumin community, we reflect, reset, and keep each other going. Because building better habits is way more doable—and way more fun—when you're not doing it alone.
Built Intuitively, Without the Overwhelm
We're all about simple, intentional interactions—no unnecessary financial complexity.
TEXTS
You check your phone 144 times a day. We make one of them worth it.
APP
Insights, accountability, and community—made effortless.
How it Works
We don't do boring spreadsheets or guilt trips.
We use small, smart nudges that work with your brain, not against it.
Streaks You Can't Afford to Break
Every day you stay on track is a win for your wallet—and a step closer to real financial freedom.
Push Yourself with Spending Challenges
No one-size-fits-all here. Get personalized goals that push you just enough to level up—without burning out.
Bite-sized Financial Content
Bite-sized money tips that actually stick. No jargon, no lectures—just insights that meet you where you are.
Learn Your Triggers
See your habits clearly, understand your patterns, and start making money moves that actually align with your values.
Consistent Accountability
Challenge partners, weekly check-ins, and a supportive community—because consistency hits different when you're not doing it alone.
The results speak for themselves — and so do our users.
In fact, 45% of them decrease their spending by at least 20% within just 5 weeks.
JULIA
"illumin has been a nice addition to my daily routine to help me build awareness around my daily habits while staying on track towards my long term goals!"
Real illumin customerBRANDON
"illumin takes a human approach to keep users aware of habits, while gently reminding them to not get overwhelmed when financial blunders happen. Excited to stay consistent with their weekly text updates!"
Real illumin customer2 weeks free. If you're not obsessed by then, we messed up.
Everything you need, nothing you don't.
- Daily streak tracking to build momentum
- Personalized spending challenges
- Insight into your spending triggers
- Weekly goal check-ins
- Partner accountability for consistency
- Supportive community access
- Bite-sized financial tips
- Clear progress tracking over time
ANNUAL
$9.99/month
$8.33/mo
when you pay up front
MONTHLY
$9.99/mo
Our Story
❤️ Anna, Sean, and Josh
A Spontaneous Spark
The illumin team was first assembled in the summer of 2024 as part of a three month ideation and pitch competition hosted by a friend. Our team was randomly assembled, but our different backgrounds clicked instantly.
Finding the Real Problem
We zeroed in on a shared, universal pain point: overspending and money stress. That common frustration became the foundation of our idea.
Winning Validation
After three months of refining and testing, we pitched our solution—and won the competition! The judges' and participants' excitement were onto something real.
From Side Project to Startup
What started as a fun side project quickly became something bigger. By November 2024, we were fully committed to building illumin into a product that could truly make a difference.
Built by Users, for Users
By March, the founders had all used illumin in our own lives for a couple months—and it worked. We then brought on family and friends to test our MVP, and began capturing feedback for our initial product.
Where We're Going
As we move onto the next phase of growth, we're on a mission to bring illumin to the world—to make spending feel empowering, not overwhelming. We believe the future of personal finance is lighter, brighter, and way more human.